1. CREATE A UNIQUE CUSTOMIZED PRODUCT FOR THEM.
From my research celebrities whether socialites or international they love quality free products. If you are an artiat painting them a large self portrait and tagging them on social media can get their attention. If you are a designer creating a collection to support a tour or current promotional campaign will do it. Often just sending a personalized package to their PR or Management also can get your foot in the door. Never be intimidated or shy to send a professional email. Leave out that “Im your biggest fan” crap and just eloquently tell them youve admired and respected their talent/career for years etc. Celebrities like to do business with those who seem level headed and not overly starstruck-even if you are on the inside.
2. SEND THEM A BEAUTIFULLY PACKAGED FREE PRODUCT TO ENJOY
Giving a celebrity or Youtube Star a product for FREE is not wasteful. They tend to have cult like followings who will want whatever they suggest or wear without question. For your business this could literally translate to thousands in sales. Take the money and time to make your package glitter! No cheap little plastic bags around your product or cases. Purchase a nice gift box, wrap it with satin ribbon, add a few drops of scented beads under the tissue paper. You should always as a rule handwrite your card to make it personal. Get creative and strive to get them to say “Wow!” When they open your package. It truly makes a difference.
3. TAG THEM IN ITEMS YOU KNOW SUIT THEIR STYLE.
Let’s say you want to get the beautiful model Daphne Joy or Reality TV star Draya in your dresses. First you need to research what dresses they already own and prefer to wear. Are their any colors they look best in or caption they love most? This is important groundwork to increase your chances of a positive response. You then must create or purchase dresses for your company that meet this demand. The great thing about Twitter and Instagram is you can go right to the celebrity yourself. They do get literally thousands of alerts per hour so they may not always see your message. Longer captions tend to stand out in mentions. You may use hashtags (#) under your caption and name the dress after them and let them know it was made exclusively for them. If you sell other products you can still take the same approach and cater it your offering.
4. GET IN TOUCH WITH THEIR PR TEAM.
PR stands for Public Relations. This is the team or individual for a celebrity that stands as a barrier between them and the public. They guage how the public responds to a celebrity and create a whole carefully mappex out string of publicity to always generate positive feelings towards their client. Big time celebrities have a few or one main company representing them. Finding out who that is will be your homework. Once you do create a professional email or contact them by phone to discuss your offer. Always be respectful and straight to the point. It should be clear this will positively benefit their client. If it is not you need to come up with more compelling and persuasive reasons. Ultimately your high quality product should speak for itself.
5. GET MORE PRESS AND EXPOSURE.
Stars want to be apart of trendy popular movements. They benefit when they tap into a new brand that appeals to their target audience. If you areca Youtube beauty guru with half a million followers comprised of young women 16-24 who are loyal, you share the same audience as stars like Rhianna and Taylor Swift. What this means for you is the bigger you get the more credible you become. Celebrities may even start coming to you! While having a popular face works to propel your otherwise unknown brand into the big times, work hard to also become a popular face yourself.
6. BRAND YOURSELF PROFESSIONALLY.
Celebrities are constantly prepped on how to act, behave, where to party, who to date and what jobs to take. The point is their handlers understand to protect their investment the brand MUST be maintained. If you are inconsistent or unprofessional chances are a strong brand won’t want to be associated with you at all. Your product could be revolutionary but no one will risk bad press to have it. When branding yourself don’t ever post mean celebrity memes or openly discuss how you don’t like a certain pop star. You never know who sees that and will not work with you anymore because of it. Be professional to be amongst the professional.
Written By: Natosh Monroe
For: Woman Reloaded Blog
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